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Coca-Cola
January 1, 1886 John Stith "Doc" Pemberton, Frank Robinson, David Doe and Edward Holland formed the Pemberton Chemical Company. Robinson and Doe were selling printed advertising, Holland owned land, which he deeded to the company.
  John Stith (Styth) Pemberton
  Coca-Cola
May 8, 1886 First Coca-Cola served in Jacob's Pharmacy, Atlanta
  John Stith (Styth) Pemberton
  Coca-Cola
May 29, 1886 An ad appears for Coca-Cola in the Atlanta Journal. This is the earliest known ad for the soft drink
  John Stith (Styth) Pemberton
  Coca-Cola
June 28, 1887 The name Coca-Cola is trademarked by John S. Pemberton. He registered it in his name, not the name of the Pemberton Chemical Company.
  John Stith (Styth) Pemberton
  Coca-Cola
April 14, 1891 Asa Chandler completes his purchase of Coca-Cola
  Coca-Cola
January 29, 1892 Coca-Cola is incorporated.
  Coca-Cola
January 31, 1893 Coca-Cola patented
  Coca-Cola
July 21, 1899 Bejamin Thomas and Joseph Whitehead, two Chattanooga (History of Chattanooga, Tennessee) businessmen, receive approval on their plan to bottle Coca-Cola
  Coca-Cola
September 12, 1919 The Trust Company of Georgia purchases Coca-Cola from Asa Chandler, who continues to hold a significant amount of the stock
  Coca-Cola
April 28, 1923 Earnest Woodruff becomes president of Coca-Cola
  Coca-Cola
November 18, 1931 Roberto Crispulo Goizueta born, Havana, Cuba
  Coca-Cola
March 24, 1937 Coca-Cola received a design patent for the contour bottle so closely associated with the company's product
  Coca-Cola
April 12, 1960 Coca-Cola received a trademark on the contour bottle
  Coca-Cola
February 1, 1961 Sprite, a lemon-lime competitor of 7-Up, is introduced by Coca-Cola
  Coca-Cola
October 23, 1971 Coca-Cola introduces "I'd Like to Teach the World to Sing," one of its best remembered campaigns
  Coca-Cola
May 11, 1976 Coke Adds Life (to everything nice) campaign begins
  Coca-Cola
June 13, 1979 Have a Coke and a Smile ad campaign starts
  Coca-Cola
June 21, 1982 Coca-Cola buys Columbia Pictures from CBS
  Coca-Cola
July 9, 1982 Diet Coke is introduced
  Coca-Cola
April 23, 1985 New Coke is introduced. The controversy is immediate and wide-spread, and Coca-Cola does not expect the frenzied rejection of its "new" offering.
  Coca-Cola
July 10, 1985 Classic Coke returns, the pre-"New Coke" Coke, with a new name
  Coca-Cola
November 1, 1989 Coca-Cola sells Columbia Pictures to Sony
  Coca-Cola
August 21, 1990 The World of Coke opens near Underground Atlanta
  Coca-Cola
October 18, 1997 Roberto Goizueta, Chairman of the board and CEO of The Coca-Cola Company dies from cancer at Atlanta's Emory Hospital
  Coca-Cola
February 17, 2000 Doug Daft elected Chairman and CEO of Coca-cola
  Coca-Cola
May 6, 2003 Coke re-introduces the "neon spectacular" to Peachtree Street in Atlanta. For 32 years the neon spectacular hung at Peachtree and Pryor Streets in downtown, next to Margaret Mitchell Park. When the city turned the park into a ball field, Coke removed the sign.
  Coca-Cola
May 4, 2004 Coca-Cola named Neville Isdell, a 60-year-old former company insider, as its chairman and chief executive officer, ending a three-month search at the world's largest soft drink maker.
  Coca-Cola
February 2, 2007 Former Coca-Cola secretary Joya Williams is convicted of trying to sell Coke secrets to Pepsi
  Coca-Cola
April 7, 2007 The World of Coca-Cola near Underground Atlanta closes
  Coca-Cola
May 27, 2007 The World of Coca-Cola near Centennial Park opens.
  Coca-Cola


Jacob's Pharmacy, in Atlanta on Peachtree Street, was where Dr. John S. Pemberton sold the first Coca-Cola, named by accountant Frank Robinson. The drink was marketed as being medicinal until 1905. It contained the extracts of coca leaves from South America and kola nuts from Africa, hence the name Coca-Cola.

Coke's fame spread quickly. By 1900 Asa Chandler, who brought the company from Dr. Pemberton in 1888, had spread across the United States and into Canada. During this time period bottling began. In 1899 Chattanooga businessmen Joseph B. Whitehead and Benjamin Thomas conceived the idea of building a company around bottling Coca-Cola. They purchased the rights to bottle the drink and sell it throughout most of the United States.

Information on the Original World of Coca-Cola, Atlanta, Georgia
New World of Coca-Cola





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